Allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.[80]
Marketing on most social media platforms comes at little to no cost- making it accessible to virtually any size business.[80]
Accommodates personalized and direct marketing that targets specific demographics and markets.[80]
Companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.[80]
Ideal environment for a company to conduct market research.[81]
Can be used as a means of obtaining information about competitors and boost competitive advantage.[81]
Social platforms can be used to promote brand events, deals, and news.[81]
Platforms can also be used to offer incentives in the form of loyalty points and discounts.[8
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